When it comes to knowing your Target Audience, you should have in mind that the one-Size fits all marketing approach does not work anymore. It means that if do a Marketing Campaign targeting everyone, your company might end up not engaging with anyone.
Knowing your target market and target audience allows your company to focus its marketing efforts in the most cost-effective way possible.
How will you be able to evaluate if your campaign is meeting your customer’s needs If you do not know who they are?
In order to have a successful marketing campaign, your company needs to focus its marketing strategy and efforts to reach specifically the segment of the population that will most likely buy your product or service.
If you don’t know who your audience is, how will you be able to assess whether your marketing strategy and campaigns are meeting your customer’s needs?
Since your MARKETING CAMPAIGN success depends on being able to meet your customers’ needs and desires, you must know who your customers are, what they want, where they live, and what they can afford.
Target Market versus Target Audience
The target market is defined as the whole group of people that your company wants to reach. Targeting your market is simply defining who your primary customer will be. The market should be measurable, sufficiently large, and reachable.
On the other hand, the target audience is much narrower; it refers specifically to the group of consumers targeted by your marketing strategy. It is the group of people on which you want to focus your specific marketing efforts.
Why does your Target Audience matter?
By identifying who is your target audience, you will be able to spend more efficiently Marketing funds.
Many marketers struggle to make the most of their marketing budget when defining where funds will be applied. That is why one of the advantages of having a clear target audience identified is focusing your marketing efforts in the most cost-effective way possible.
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