A culturally diverse workplace could help your company to understand better minority and multicultural consumers.
What are we going to talk about in this article?
- Why is cultural diversity important in the workplace?
- Multicultural Audiences are changing companies
- Your marketing team should be a reflection of the diversity of your target audience
Why is cultural diversity important in the workplace?
Organizations lack to understand that the minority and multicultural consumers want to receive messages that reflect their culture.
How your company will be able to deliver a cross-cultural marketing approach when there is no cultural diversity in the workplace?
When your company values your employees by their range of opinions and perspectives it will translate into improving products and services for customers.
If your company wants to excel you must have an effective set of cultural, organizational, and operational norms that addresses cultural diversity and inclusion.
It is crucial to hire people from different races, ethnicities, ages, abilities, languages, nationalities, socioeconomic statuses, genders, religions, and/or sexual orientations, in order to provide CULTURAL DIVERSITY in the workplace.
What is the impact of a culturally diverse workplace on my MULTICULTURAL CONSUMERS?
A workplace that provides cultural diversity builds trust in your brand with a multicultural consumer.
Your products and services might be for everyone, but are your images telling that? It is valuable that everyone sees themselves reflected in your marketing approach.
When it comes to your Marketing Department, having a multicultural and culturally diverse set of professionals on your team will give, not only, fresh and diverse perspectives that your marketing campaign needs, but also, detect any potential errors before you publish it.
Multicultural Audiences are changing companies
Corporations still face overwhelming white and male boards.
For the first time, the 2021 Fortune 500 list will include self-reported diversity and inclusion data by which companies can be sorted and ranked.
The move is part of a broader initiative aiming to “make corporate diversity disclosure the new standard of doing business”.
Not only your employees should represent MINORITY AND MULTICULTURAL AUDIENCES, but also your leadership
Recently, Target said it will aim to increase the representation of Black employees in its workforce by 20% over three years.
PepsiCo said it plans to increase Black representation in U.S. managerial roles by 30% and Hispanic representation by 10% by 2025.
As a reaction to this not diverse scenario. The Nasdaq stock exchange filed a proposal requiring all listed companies to diversify their boards of directors.
The initiative would require all companies to publicly disclose consistent, transparent diversity statistics about their board of directors.
It means they would have or explain why they don’t have, at least two diverse directors: one board member who self-identifies as female and one who self-identifies as either an underrepresented racial minority or LGBTQ.
Your marketing team should be a reflection of the diversity of your target audience
if your company does not have this expertise, you can always hire a Multicultural Marketing Agency that offers the expertise you need.
Besides having over 20 years of experience in MULTICULTURAL MARKETING combined, our PHU Concepts’ team is formed by a group of diverse and talented young people.
We come from all over the world, we represent some of the most iconic minorities in the USA, and together we speak over 8 languages.
Having this cultural diversity in our workplace benefits us as well as our clients.
We are able to provide a diverse point of view for every and each project we are involved with, delivering not only great but also unique MULTICULTURAL MARKETING STRATEGY.
Do you want to count on a team of experts in Multicultural Marketing?
When your company values your employees by their range of opinions and perspectives it will translate into improving products and services for customers.
If your company wants to excel you must have an effective set of cultural, organizational, and operational norms that addresses cultural diversity and inclusion.
It is crucial to hire people from different races, ethnicities, ages, abilities, languages, nationalities, socioeconomic statuses, genders, religions, and/or sexual orientations, in order to provide CULTURAL DIVERSITY in the workplace. 
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