Monroe County Aging Alliance
The Monroe County Aging Alliance (MCAA) is a non-profit organization focused on advocating for and improving the well-being of older adults in Monroe County, New York.
MCAA is a collaborative effort between Rochester Area Community Foundation and United Way of Greater Rochester and the Finger Lakes.
Branding | Web Development | Community Engagement
Challenge
To establish a digital platform that educates the community about MCAA’s mission, vision, and collaborative initiatives, fostering support and involvement.
- Ageism and negative stereotypes about aging can lead to social isolation and a diminished sense of value.
- Older adults, particularly those facing poverty, may struggle to access essential services and resources.
- Creating a community infrastructure that adequately supports the diverse needs of a growing older population.
Solution
Partnered with Phuconcepts to design and develop an informative website highlighting MCAA’s mission, vision, and focus areas. Implemented user-friendly navigation and interactive features to engage visitors and showcase the alliance’s impact.
- The MCAA advocates for policies and initiatives that promote the value and contributions of older adults.
- They collaborate with service providers to ensure a comprehensive network of resources is available to meet the needs of older adults, including healthcare, housing, and social services.
- The MCAA promotes the creation of an “age-friendly” community, encouraging accessible infrastructure, transportation options, and social engagement opportunities for all ages.
- They raise awareness about the challenges faced by older adults and advocate for solutions that promote their well-being.
Outcome
Launched a dynamic website that educates the community about MCAA’s efforts to address poverty, combat ageism, and create an age-friendly community. Increased awareness and support for MCAA’s initiatives among residents and stakeholders. Positioned MCAA as a leader in promoting the well-being of older adults in Rochester and Monroe County.
- The MCAA’s work contributes to a more inclusive and age-positive community environment.
- They help ensure older adults have access to the resources and services needed to live healthy and fulfilling lives.
- By promoting an “age-friendly” community, the MCAA fosters intergenerational connections and a more vibrant community for all.
