Challenge:
Limited graphic and technical skills posed a challenge for the festival’s team in creating visually appealing promotional materials. They lacked the expertise to implement an effective online campaign to reach their target audience.
Solution:
The festival enlisted our expertise to create captivating graphics and strategically place compelling copy. We ensured a proper balance of text and imagery to adhere to social media guidelines and crafted wording to resonate with the target audience. By conducting market research and employing A/B testing, we implemented effective strategies to run a successful campaign.
Results:
The collaborative efforts resulted in a successful campaign that generated increased interest in the event and successfully recruited new singers. The visually appealing graphics and targeted messaging effectively engaged potential attendees and participants, contributing to the overall success of the Finger Lakes Choral Festival.