Keyword Research 101
Keyword research is the process of finding and understanding key and related words your target audience will use when searching for information online, normally through a search engine like Google, Yahoo, or Bing.
These keywords are then used within online content (such as blogs, videos, landing pages, podcasts, ebooks, courses, etc.) and in URLs, meta descriptions, captions, web pages, and more; to drive traffic to your website.
If you’re like us at Phu Concepts, Inc. and you make a living producing online content or digital products, keyword research is, therefore, the first critical step to optimizing your search engine rankings.
However, between learning about your audience, matching their interests to what you want to rank for, and knowing what exactly to do with this information; the concept of search engine optimization and KW analysis can be overwhelming! Like, really overwhelming.
Clearly it’s not as bad as you think and (don’t forget) we’re here to help!
Now keep reading below to learn tips and tricks on basic KW strategy and start optimizing your rankings today.
Tools you may use
As always, our team has prepared a couple of tools for you that you can use to get your way and succeed at formulating the wining Keywords for your content!
Keyword tool
This simple tool will help you avoid stuffing. Also, with its simple dashboard, you are able to learn more about various search engines.
Keyword.io
Another similar and straight forward tool. With more or less similar features as Keyword Tool.
Google Keyword Planner
One of many Google tools that are free for you to use!
An amazing tool, very accurate and works well in combination with Google Search Console and Google Trends. As a result, we take it as our favorite Keyword tool.
Google Adwords Keyword Planner
Moz Keyword Explorer Tool
Without a doubt, Moz is one of the most influential SEO Companies in the world. Here you may different packages and options for you to choose from. It is definetely a powerful tool we recommend.
However, note that it is also important to know how to use it. Otherwise, you will not fully leverage its capabilities!
Keywords Everywhere
Once a completely free tool that all SEO folks out there used!
I say ‘used to be’ as it once was a completely free tool! Even though, it is still fairly cheap and recommendable!
This plug-in extension can be added to your Browser and it, almost pervasively, interjects your search and
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