ESL
Explore how ESL partnered with Phu Concepts to develop their Generational Wealth initiative, defining their brand and creating engaging materials, including a captivating website, to raise awareness and address wealth disparity, educating target groups and making meaningful strides in their community.
Goal:
ESL’s objectives for their Generational Wealth initiative were multifaceted: to raise awareness, provide informative materials, and equip potential investors and stakeholders with comprehensive insights. Additionally, they aimed to educate specific target groups about the importance of generational wealth building.
Problem:
Embarking on a new project from scratch, ESL faced the challenge of defining their brand identity and guidelines for the Generational Wealth initiative. They sought to address the significant disparity in homeownership rates between white and black communities, aiming to provide resources and shed light on this pressing issue.
Challenge:
ESL grappled with defining their brand voice and effectively communicating their message through design. They needed to find a way to present the staggering 40% gap in homeownership rates in a compelling and informative manner, while also ensuring that their materials resonated with their target audience.
Solution:
With the guidance of Phu Concepts, ESL received expert recommendations on copy placement, wording, and design elements. Phu Concepts helped define ESL’s brand feel and guidelines, ensuring that their materials effectively communicated the importance of generational wealth building and addressed the disparity in homeownership rates. Through creative design and illustrations, ESL gained captivating assets including an engaging PowerPoint deck, informative leave-behind materials, and a visually appealing website design.
Results:
The collaboration between ESL and Phu Concepts resulted in successful meetings where stakeholders were not only engaged but also left with comprehensive information to review. The informative leave-behind materials and captivating website design provided stakeholders with additional resources to explore, furthering their understanding of ESL’s Generational Wealth initiative. Ultimately, Phu Concepts’ contributions helped ESL effectively communicate their message, drive engagement, and make meaningful strides towards addressing the wealth disparity in their community.
