Urban League of Rochester
The National Urban League, a historic nonpartisan civil rights organization based in New York City, is dedicated to advocating for economic and social justice for African Americans, as well as combating racial discrimination in the United States.
Goal:
The Urban League faced a significant challenge in promoting their 2024 INTERRUPT RACISM™ Summit, an event focused on honoring African American heritage while addressing modern racial justice issues. With only a short window to market the event and a strong theme of “Honoring From Whence We Came,” they needed a strategic marketing push to maximize attendance and raise awareness.
The Solution:
Phu Concepts recognized the urgency of the situation and developed a tailored strategy to ensure the success of the summit’s promotion. The approach included crafting a time-sensitive marketing plan and designing visually compelling graphics that aligned with the event’s theme. The Phu team focused on delivering strong digital outreach through targeted social media campaigns to capture attention and boost engagement within the limited timeframe.
The Result:
Thanks to the quick and effective efforts of Phu Concepts, the campaign exceeded expectations. Ticket sales increased, awareness of the event spread across key channels, and the Urban League achieved its attendance goals. The feedback from the client highlights the impact of the work:
” Your creativity and dedication helped elevate our campaign, and we deeply appreciate you working within our budget.
The Summit was a great success, and your contributions played a big part in that.”
