We hear time and again clients say, “I have a website, so I have an online presence.” If only this were true. To give you an idea of what a website can do for you, here is a relevant quote I read the other day, “The reality is that having a website that isn’t managed and promoted through social media, PPC, SEO, and other online marketing techniques is like sticking a billboard on a remote stretch of highway that gets 5 cars per year.”
Let’s back up a second and define exactly what an online presence is and why it’s not the same as a website.
An online presence is every online identity you have created and every online interaction you have participated in. When built successfully, an online presence increases sales and leads, brand awareness, and fans, followers, and likes thanks to its broad reach.
So basically, an online presence encapsulates everything from your business’ website, to its social media, to its SEO, PPC, and online marketing.
But just like Rome wasn’t built in a day, an online presence can’t be built in a day. Establishing your business needs and goals, creating profiles and social media accounts, and designing and coding your website are all necessary to create an effective online presence. Finding the best ways to engage and interact across these different media is key to the success of an online presence.
You might be thinking, “but I don’t conduct any business online, I don’t even have a website, so why should I care about having an online presence?” It’s because customers and potential customers expect to see you online. Most people in this day and age spend a significant amount of time online and if they don’t see you there, you are losing out on the opportunity to increase your customer base and brand awareness.
Here are three key facts to remember about an online presence:
- An online presence is brand awareness that does not go home at 5pm. Your online presence is an extension of your brand that is available 24/7.
- An online presence adds a human element to your brand, which makes potential customers more inclined to trust your brand and to buy your products or services. Maintaining online relationships via social media is a great way to easily interact with your customers and potential customers.
- An online presence is extremely cost effective. Marketing online allows you to reach a vast number of potential customers in a short amount of time, as well as making it easy for customers to come to you.
Here at Phu Concepts, our goal is to help you through every step of the process, from strategizing your business goals, to designing your website and social media accounts, to staying up to date with the latest technology trends, to continuously optimizing and improving your online presence, we are here to help.
We insist on providing consistent value to your customers, fans, and followers, and in turn, building lasting relationships that turn your customers, fans, and followers into brand ambassadors who then spread the word about how great your small business is on their own social media.