Often times many “designers” fail to explain properly to their clients and their prospective clients why building a cheap website, or how using a cheap template website is going to cost way more than just spending a little more money upfront for a professionally created website.
When you get a few quotes for website design, you’re going to notice what could be a wide range of pricing. You might get quotes as high as $10,000 or as low as $500.
Why is there such a big variation?
It’s usually due to the combination of what type of functionality you have asked for, how big the company you’re receiving the quote from is or whether they are going to give you a custom website or just tweak a theme. They may even outsource the work to India.
Inexpensive Help (aka my nephew is pretty good with computers…)
You may think what you need and want is simple, but might not understand the development complexity of making it simple. On the other hand, your developer might be inexperienced (or even worse, lazy) and you might not be getting the all the research and planning you deserve as a business owner.
The cheaper designer may not include all the conversion elements or calls-to-action necessary to create the ultimate opportunity for you to convert visitors into leads or customers. This will certainly cost you money.
Let’s say you own a yoga studio. When people come to your website, there is information on classes, but it’s hard to find. There is no place to get on an e-mail list, or information on how to purchase your products. You are losing potential sales and customers with every visit.
The Template Site
If you think you’re saving major money by getting a template site, think again. But it sounds like a great deal, right? Only $50 and you can “do it yourself” and have your very own website! And once your website is created you can start getting found on Google and people will start coming to your business!
Sound too good to be true? Well, it is.
You are most likely not a developer, nor a web designer. Template sites are built with the lowest common denominator in mind. Trying to be all things to all people. 95% of templates are not designed for proper optimization or usability. They are cookie cutter and often times it shows. To get a template website to perform effectively and to be optimized for conversion and search results, you’re going to have to hire someone to do some custom CSS coding, create custom icons and add some plug-ins…if the Template even allows that.
When you try to save money, you usually end up paying for it one way or another, so let’s examine how we should do it right.
Pay A Fair Price For A Quality Site
In the grand scheme of things, would you pay $1 for something that would give you anywhere from $2-200 return on that dollar? If you say “no,” then you should rethink being a business owner.
A quality website (ranging from $3,000-10,000, or more if you have a shopping cart or custom elements) is not “expensive.” A quality website which is optimized for top search engine rankings, has social sharing capabilities, and is professionally designed and compatible with all computers and mobile devices is an investment in your business. This is your online storefront.
If you own a brick-and-mortar business, did you just get the cheapest possible retail space and not paint the walls or fix the cracked glass? Were you happy to “just have something up?” To use an analogy which applies to most people…when you bought your car did you just get the cheapest car you could find that technically ran, or did you shop around for the best value, safety features, MPG, etc?
In the long run, cheap websites will cost you way more in lost business than a quality and a professionally-built website would ever cost you in the first place.
Alleviate all the pain and stress you could encounter from that nephew with a computer or a cookie-cutter, not-user-friendly template site, and contact us here at Phu Concepts to see how we can help you create the very best and most efficient site for your business.
You’ll thank us later. We promise.