How To Avoid These Common Social Media Marketing Mistakes
Phu Concepts help you avoid common social media marketing mistakes that many companies commit without knowing!
1. Not planning ahead
Although it may seem as an obvious mistake, many companies (especially small business) does not have a clear plan laid out.
That is why we recommend having a strategy in place and executing each activity, then measuring your success. In case you are wondering how to develop a social media strategy, here’s an article to help you out!
2. Ignoring Analytics
In general, you need to sync your website to an analytical tool. This will allow you to have an overview of the traffic coming your way and understand who are your customers and where they found you!
Here a couple of tools we recommend:
3. Wrong Messaging Strategy
Even when your social marketing efforts are correct, you could still notice that you are not achieving your goals.
More often than not, the mistake lies in your Branding and Content Creation. You simply aren’t communicating the right message!
Unlike other marketing agencies, we actually help our customers with formulating the right message while working on a Branding and Content Strategy.
4. Not being Consistent with Social Media Marketing efforts
Again, most clients completely overlook the issue of consistency. Two ways we must maintain consistency:
a) Frequent efforts
Apart from having content goals, set up a schedule and publish content every week. And do it across all social media profiles, subsequently!
b) Content consistency
Less obvious than the previous type, Content that is scattered all over the place with no focal point of messaging will not create a strong following!
Developing content that gravitates around the same topic all the time is far more potent.
Repetition is the mother of learning!
5. Sharing only your Content
Now that you are consistent and regularly studying metrics, you have noticed that your following and visitors to website are plummeting…
So, what is happening?
Well, long story short: you bored your followers with repetitive content about yourself.
It is wise to incorporate shared content on your feed. Especially, focus on sharing content from your own followers. That way you make them feel part of your tribe!
In case you are wondering how to find content to share. You might be interested in our article on Social Listening.
Sources:
https://learn.acendia.com/socialmediamistakes/
http://www.achieveagency.com/10-mistakes-your-nonprofit-is-making-on-social-media/
