SEO MULTICULTURAL MARKETING. Read more:
Understanding Search Intent and SEO Semantics for Multicultural Marketing
The Search Intent is important for Multicultural Marketing. Your customers are looking for something online, you need to deliver that through a series of Pages, Articles, Social Media Posts, etc.
1. Search Query for SEO Multicultural Marketing
What do you think you Multicultural Audience is looking for?
We have seen that each Minority Group has a definitive scope of Search Intent. And yes, they differ.
While African Americans are interested in Social Causes, LatinX and Hispanic tend to circle around Family values more. (p<0.1).
HOW CAN I SEE THE SEARCH INTENT?
You may start simply by searching for certain products and services your Multicultural Audience is purchasing.
For example, if your customer is searching for “Black Owned Business” on Google. Then your research goes in the following order:
- Show Results for the query “Black Owned Business”
- Suggested Queries
- Check out Voice Search and Google Questions
- Local Pack Results
- Top Stories Snippets
2. Exact-Match Keyword Search
To rank the Highest you need to know exactly what is your TARGET KEYWORD.
This keyword you will rank for in many ways on the SERPs, but the most powerful way to rank is by using EXACT-MATCH KEYWORDS.
For example, “Black Owned Business” taken as an Exact-Match Keyword, means that you write a horizon of Blog Posts covering all the topics relevant to this Keyword. Then, when search engines crawl your pages, they see you are tackling ‘Black Owned Business’ in quite a depth.
From there, the Search Engine helps you rank for the Keyword ‘Black Owned Business.’
So you see, you must have a TARGET Keyword and Copy Exact Match the Search Engine Query to ensure hitting the mark and delivering pages to the Searcher.
3. Related Keywords & Suggested Keywords
It is not enough to write article only about the Exact Match Keyword. You need to address relevant subjects and subtopics of your Target Keyword.
This means that all the related and suggested Keywords you have found MUST BE PART OF YOUR Search Engine Optimization Plan.
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SEO Multicultural Marketing Tools & Plugins that you must use
SEO is compound effort of Content Marketing and Technological Prowess. You cannot rank better than others using outdated technology… That is foolish.
We recommend the following set of tools if you wish to bolster your Multicultural Marketing SEO:
1. SEO Yoast
SEO Yoast allows you to quickly form a KW Strategy for Posts and Pages. It is a powerful, up-to-date and simple tool that anyone can master!
2. SEM Rush
We have built a SERIES of SEO Strategies using SEM Rush. This tool allows you to Audit Your Site on a technical level. It does On-Page SEO for you so you can quickly and confidently study the errors on your Web Pages.
Not only that, but SEM Rush allows you track and study your competition.
3. SEO Minion
PERSONAL FAV!
SEO Minion is an Extension to your browser. It is quickly accessible and it instantly crawls the page you are navigating.
Blog & Page Structure that will get you SEO Featured Snippets of Multicultural Marketing
Alright, alright, alright!
You have a Strategy in place, you are using the right tools. It is time to learn how to structure your Pages and Posts so the Search Engine ranks you higher!
Here is what you need to know about Blog and Page Structure when it comes to SEO Featured Snippets:
Heading (H1, H2, H3, H4)
You need to use all headings available.
- H1: Post/Page Title – The First Sentence – The Main Topic of the Page.
- H2: Post/Page Sub-Title – The Expansion of your First Sentence – The Subtopics of your main topic (H1)
- H3: Exact Lists, Examples, Numbers, Bullet Points – Here you provide Value already
- H4: Less important topics, Links to resources, bibliography, etc.
Body (List & Paragraph)
You need to Use Text to describe Headers and Follow up on images and videos. That way, you are helping the Search Engine Glue Together all the Headers, Images, Videos and Links.
- LIST: Use it to provide a visually appealing and quick overview of your point.
- PARAGRAPH: Explain shortly and concisely what you are writing about, using plain English.
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Image, Video and Audio Embedding
Heading and Body is not going to be enough to rank better than competition. You need images, videos and audio material that is relevant to your Main and Sub Topic.
HOW TO USE IMAGES:
The best way it create them and upload them to the internet. That way the images is 100% tailored to the Topic. Not only that, but it is a unique upload to the internet.
Images appear in image searches and it is important to make them relevant. They must contain some information that can be considered as VALUE.
HOW TO USE VIDEOS:
The best way is to have your own YouTube channel where you Produce and Upload your Videos. That way, you are embedding videos from your YT Channel to Pages and Posts.
Search Engines love YouTube.
Also, if the video is entirely original and links to your social media accounts, you will get more backlinks and higher authority!
HOW TO USE AUDIO:
The Modern way of embedding audio is PODCAST.
Do small series of podcast with guests, either company colleagues, friends, or people from your own clique.
Short Audio (from 5 to 20 minutes) is great for SERPS! It is used as transcript by the Search Engine to further understand your Pages and Posts.
