Greater Rochester YMCA

Web Design, UI/UX & Content Managementss
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The Challenge

To update the website and include all the important earmarks such as locations, schedules, programs, everything, to date, the YMCA has to offer and where. We also wanted to incorporate archived stories, added partnerships, and an online registration form.

The YMCA has grown in so many ways on so many levels and we, at Phu were determined to creatively showcase their strengths and growth into their website.

Strategic arrangement of specific content needed to be placed into the website in an appealing way in hopes of targeting people and communities as a whole.

Our Solution

We developed a website that highlights all the programs available, the schedules, the locations as well as the events, news and new partnerships. We included an online program registration, as well as an online member check-in for the convenience of today’s hectic, busy schedules. We also included a sub-navigation bar which allows users to easily jump between subsections and increase member registrations. We provided the ability to apply for financial assistance and learn about not only their daycare programs but the free service of childcare while members are using the facility.

The update of the YMCA website was designed to encourage and accommodate potential new members in a comfortable, easy to navigate, informational concept.

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Web Design



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