The State of Black Rochester sought to develop a modern and engaging website to act as a digital hub for their initiative. The purpose of the site was to bring “The State of Black Rochester” book to life online, providing a dynamic and interactive platform for visitors.
Goal:
The State of Black Rochester needed a modern, engaging website to serve as a digital hub for their initiative, bringing “The State of Black Rochester” book to life online. The site needed to feature compelling graphics and a new logo that would captivate visitors, along with a unique collage showcasing influential Black leaders. Additionally, they wanted to highlight the authors contributing to their cause and present their stories in a visually appealing and impactful manner.
Challenge:
Creating a website that met the diverse needs of the State of Black Rochester was a significant challenge. We needed to design a platform that was not only visually stunning but also functional and user-friendly. Developing a new logo and compelling graphics that aligned with their mission and resonated with their audience required careful thought and creativity.
Solution:
- We created a new logo and brand guidelines for a cohesive visual identity.
- Developed a modern, user-friendly website.
- Highlighted content categories for better readability and engagement.
- Created a visual collage of notable Black leaders in the silhouette of Frederick Douglass as the website’s centerpiece.
- Ensured a cohesive and engaging digital presence for the State of Black Rochester.
Results:
The new website for the State of Black Rochester was a resounding success. The modern design and interactive elements received praise from both the client and the community. The author profiles provided a platform for these important voices, elevating their contributions and fostering a deeper connection with the readers. The new logo and graphics effectively captured the spirit of the initiative, making a lasting impression on visitors. Overall, Phu Concepts delivered a digital experience that not only met but exceeded the expectations of the State of Black Rochester, helping them to tell their story in a compelling and visually pleasing way.
