Want Your Watch is a company specialized in pre-owned luxury watches. As Experts in the field, they have contacted us and requested an e-commerce page where they can display and sell their watches. Developing an e-commerce page means understanding the Sales process, the End-use demands and expectations and the Branding strategy in place. That’s why our Phu Concepts team specializing in web design and branding was assigned to this project!
Goal:
The State of Black Rochester needed a modern, engaging website to serve as a digital hub for their initiative, bringing “The State of Black Rochester” book to life online. The site needed to feature compelling graphics and a new logo that would captivate visitors, along with a unique collage showcasing influential Black leaders. Additionally, they wanted to highlight the authors contributing to their cause and present their stories in a visually appealing and impactful manner.
Challenge:
Creating a website that met the diverse needs of the State of Black Rochester was a significant challenge. We needed to design a platform that was not only visually stunning but also functional and user-friendly. Developing a new logo and compelling graphics that aligned with their mission and resonated with their audience required careful thought and creativity.
Solution:
Phu Concepts approached the project with a streamlined strategy. First, we crafted a new logo and established brand guidelines to ensure a cohesive visual identity. Next, we developed a sleek, modern website that was visually appealing and easy to navigate. We highlighted different categories that the authors wrote about, organizing the content to enhance readability and engagement. Additionally, we created a powerful visual collage in the silhouette of Frederick Douglass, containing images of notable Black leaders. This served as a striking centerpiece for the website. This comprehensive approach ensured a cohesive and engaging digital presence for the State of Black Rochester.
Results:
The new website for the State of Black Rochester was a resounding success. The modern design and interactive elements received praise from both the client and the community. The author profiles provided a platform for these important voices, elevating their contributions and fostering a deeper connection with the readers. The new logo and graphics effectively captured the spirit of the initiative, making a lasting impression on visitors. Overall, Phu Concepts delivered a digital experience that not only met but exceeded the expectations of the State of Black Rochester, helping them to tell their story in a compelling and visually pleasing way.