Phu Concepts partnered with Girl Scouts of Western New York to design a range of marketing and promotional materials. The project required strict adherence to GSWNY’s branding guidelines while introducing innovative design solutions to enhance readability and visual appeal.
Graphic Design | Branding
Challenges:
Phu Concepts struck a delicate balance for GSWNY. They ensured brand consistency to solidify recognition, adhering to strict guidelines. But they also injected creative refresh, optimizing layouts, enhancing readability, and achieving a modern aesthetic. This innovative approach, particularly crucial for attracting younger audiences, ensured GSWNY’s deliverables stayed fresh and relevant.
Solution:
Phu Concepts balanced brand consistency with creative design to
- Improve readability across deliverables (flyers, postcards, etc.)
- Modernize the brand image (110th-anniversary program book)
- Create a whole new look for Raising Change Magazine
Outcome:
- GSWNY’s brand materials are now visually appealing and easy to read.
- The brand identity feels modern and relevant to a wider audience.
- Messaging is targeted to specific audiences (parents, young girls).