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Strategy That Speaks to
Real People

Phu Dog

“We finally had a plan we could follow—and results we could measure.”

Marketing Director, Community Health Clinic

“The clarity Phu gave us changed everything. We know who to speak to and how.”

Executive Director, Local Credit Union

"I have referred so many partners over to Phu Concepts because our organization has seen the amazing work and results that comes from a quality road map, like Phu has given us."

Project Manager, Financial Institution

"We're so happy we finally have a clear plan that is now easy to follow and work off even after we completed the project with Phu."

Non Profit CEO

The Problem We Solve

Most brands try to speak to everyone and end up connecting with no one.

Your message isn’t landing. Your ads aren’t converting. Your audience doesn’t feel seen.

That’s where we come in.

✔ You’re unsure who you’re really trying to reach

✔ Your current strategy feels scattered or generic

✔ You’re not seeing results from your content, ads, or outreach

What We Do

We help you build a plan that works—from the ground up.
Here’s how:

1. Understand Your Audience

  • We dig into your goals, community, and customer base
  • We map out who you should be speaking to—and how they want to be spoken to

2. Build Your Strategy

  • A simple, step-by-step plan to guide your next 90 days
  • Includes messaging, campaign ideas, and content direction

3. Make It Actionable

  • We hand you a roadmap that’s easy to follow
  • And we stay close to make sure you’re not doing it alone

What You Get

✔ A clear, focused plan you can follow

✔ Tools to speak to multicultural audiences with purpose

✔ A content and campaign roadmap for your next 90 days

✔ Quick wins you can act on immediately

✔ One-on-one strategy support from our team

Our Recent Work 

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Multicultural Marketing

Delphi Rise

May 21, 2025
Multicultural Marketing

Octopus Camera

December 10, 2024
Multicultural Marketing

Jordan Health

December 10, 2024
Multicultural Marketing

Artisan Works

December 10, 2024
Multicultural Marketing

FINGERLAKES

December 10, 2024
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Urban League Rochester

December 10, 2024