Nowadays, every company needs a Branding strategy, as well as to own their content. The success of your marketing efforts in the long run will depend on how good you are at Branding and Content Creation, that’s a fact.
So, how can you develop high quality content and have an impeccable brand? We know this process can be stressful, especially as it is time-consuming…
Phu Concepts is here to help. In this blog post, we are laying out the stages of content creation and branding. We explain briefly the process and provide you with assistance!
Stage 1: Define the Objective of your Content
First, you need to define your Goal. By understanding the outcome you are looking for, you are able to identify your target mark and build a strategy to get you there.
There are many objectives you can achieve using high-quality content and good branding strategies, here are a few:
- Increase Brand awareness
- Improve user/customer engagement across Social Media
- Build customer loyalty and make them Brand advocates
- Promote a new product or service
- Increase Sales
- Increase Market Share
In order to succeed at Content Creation and Branding, you must be clear in defining your goal and understanding the nitty-gritty of your Goals; possible obstacles, budget shortages, time allocation for various processes, etc.
“If you fail to plan, you are planning to fail!”
– Benjamin Franklin
If you have a small budget and you are in need of a good marketing strategy, our team here at Phu Concepts have a blog post written just for you! Check out our Low-Budget Marketing Campaigns.
Stage 2: Choose Your Media Outlets
In order to reach you Goal, you need to choose a channel through which you will actively communicate your content, i.e. Branding messages.
With this in mind, let’s briefly define Digital Media Outlets. Generally, there are 3 Media types, a.k.a POEM (Paid, Owned and Earned Media). Forbes has a blog post detailing the POEM techniques used by famous companies.
As a rule, Branded Content, in and of itself, belongs to the Owned Media category. However, content is promoted – Paid Media – as well as Earned.
If we are talking about Content Creation (and Branded Content, thereof), then we are referring to your Owned Media. Such as, Website, Blog, Social Media Profiles, Newsletter, Videos, etc.
Building Your Website
Undoubtedly, this is the single most important Owned Media and Digital Asset of any business. Without a good website, it is practically impossible to have a successful brand today.
Here at Phu Concepts, we develop websites and we have various packages for our clients at approachable prices.
If you wish to learn more about Website Creation, read our blog post on How Much Do Websites Cost.
Building Your Social Media Profiles
Following the deployment of your Website, it’s time to focus your energy on the second most important channel of communication – Social Media Profiles. In fact, here are 7 reasons your company NEEDS Social Media Marketing.
Depending on your Customer Persona, you will choose the most effective platforms to concentrate your marketing efforts. Nevertheless, you will still be prompted to be present across every possible platform out there.
You can read more on How to Develop a high-level Social Media Marketing Strategy here.
Also, visit our Phu Concepts LinkedIn Page, where we are actively posting and building our own audience. We kindly ask you to follow us, your support is what keeps our business running!
In case you have already developed your Social Media Profiles and are managing them, perhaps you want to go through our list of COMMON SOCIAL MEDIA MARKETING MISTAKES TO AVOID.
Stage 3: Content Creation and Branding Strategy
Content is your story, your message, the graphics, the visual design, and the package of all of it.
Consequently, Content Strategy is Artwork fused with Marketing Expertise and executed by Technical Know-How.
In addition to our services, our Phu Team – the Design Team and Marketing Specialists work together to build your Brand and Create Content.
To sum up the strategic approach, here is a list of important strategic aspects to consider when developing your brand and creating content:
- Creative and Unique Design
- Powerful and Clear Messages
- Synchronized Content Experience across all Owned Media
- Reflecting your Customer Persona; their Attitudes and Expectations
Stage 4: Allocating Budget
Now, that you have your goal clearly defined and you know which Media you wish to use to reach your customers, it is time to decide budgeting your marketing activities.
Altogether, we have 4 packages for Content Creation and Branding for companies in different phases of their business development:
1. The STARTER
2. The PRO
3. The AUTHORITY
4. The LEADER
