In this initial step, we get to know you and your brand, your industry, your competitors, your local market, and the brand story you want to tell in our Kick-Off Meeting. Then we develop a brand strategy that outlines how we will narrate your story.

Kick-Off Meeting

Let’s create a game plan

Our Kick-Off Meeting is about getting to know you and establishing business goals. Clients generally come to us in one of two ways:

  1. They come to us seeking a specific deliverable: “I need a website.”
  2. They come to us knowing they need better branding or design, but don’t know where to begin.

That’s where we come in. The Kick-Off Meeting helps us determine what you need and in what sequence we should deliver those items to be most effective in creating a powerful brand strategy.

Branding Analysis

What is your identity?

Your brand relies on the identity you have created for your company. It is the foundation on which your brand is built, which is why we do a brand audit, a marketing audit, a competitive audit, and a web audit to get to know your brand, your industry, and target audience. This helps us to determine your competitive edge and what sets you apart from your competitors in your industry.

Interactive Brainstorm

This is when the magic happens

Our whole team comes together to discuss your brand and how we can make it great. We use what we learned in the Kick-Off Meeting and Branding Analysis to piece together a compelling brand story that resonates with your target audience.

Strategy Creation

Consistency is key

Your brand identity begins with a story that evokes your personality, values, and competitive edge. Once established, we determine colors, typefaces, social media graphics, and all other necessary supporting elements to build brand recognition.
We create a comprehensive brand strategy that can be used across platforms, from print to web. The style guide we provide you is critical to standardizing your brand, along with maintaining the clear brand story we establish.