Branding Questionnaire - Phu Concepts

Please take your time and answer ALL of the questions. Web design and development is a collaborative process and needs your involvement in all stages.
Contact Information
Point of Contact*
Name*
First Last
Phone*
Email*

Business Name*
Please give us a brief overview of the organization and what services and/or products do you provide?*
Target Market*
What benefits do you provide your clients? What value?
How do you position yourself in your market?*
How do you position yourself in your market?
Budget*
What is your branding and marketing budget?

Design
Messaging
What 3 key messages do you want to communicate in everything you put out there?
If your brand had a personality, how would you describe it?
If your brand had a personality, how would you describe it?
How would you describe your brand, in adjectives? Some examples: masculine or feminine? Budget or luxury?
How would you describe your brand, in adjectives? Some examples: masculine or feminine? Budget or luxury?
Approachable or formal? Bland or colorful? Edgy or conservative? Fun or serious ?
What colors and images reflect your brand?
What colors and images do NOT reflect your brand?
What colors and images do NOT reflect your brand?
What are some other brands you admire, and why?
What are some other brands you admire, and why?
Who are your main competitors?
Who are your main competitors?
What are some other brands you admire, and why?
What are some other brands you admire, and why?
Who is your dream/ideal client?
Who is your dream/ideal client?
How do you plan to reach him/her?
How do you plan to reach him/her?
How wouldn’t you want them to describe you?
How wouldn’t you want them to describe you?
What attributes and/or emotions do you want to be associated with your brand?
What attributes and/or emotions do you want to be associated with your brand?
Email
This field is for validation purposes and should be left unchanged.

Contact Information