SPX, a client of PHU Concepts, faced significant challenges with their existing website. The website was not user-friendly, lacking in aesthetics, and failed to provide a positive user experience. Visitors found it difficult to navigate, hindering engagement and potentially driving away potential customers. Additionally, SPX identified a need for a complete rebranding to stay competitive in their market.
The Challenge
The challenges for SPX were twofold.
First, the existing website did not align with modern user expectations, leading to a potential loss of business opportunities.
Second, the need for a comprehensive rebranding meant crafting an entirely new brand identity that resonated with their target audience while maintaining continuity with their established brand presence.
The Solution
Phu Concepts devised a solution to address SPX’s challenges. The team undertook a thorough analysis of user experience on the existing website, identifying pain points and areas for improvement.
A new website interface was designed, prioritizing user-friendliness and aesthetics to enhance engagement.
Results
The result was a transformed online presence for SPX – a website that not only met user expectations but exceeded them, fostering positive interactions. This in turn garnered:
- 20%Boost in Customer Acquisition
- 24% Increased Retention
- 32% Loyalty Increase
The Solution
In parallel, Phu Concepts embarked on a rebranding journey, creating a fresh and compelling brand identity for SPX. This involved conceptualizing a new logo, defining color schemes, and establishing a cohesive visual language. The aim was to present SPX in a contemporary light, ensuring that the brand resonated with its target audience.
Results
The rebranding efforts successfully positioned SPX as a modern and relatable brand in their industry, contributing to increased brand recognition and customer engagement. SPX Credit Union saw:
- 15% Increase in Member Satisfaction
- 20%Increase of Brand Awareness
- 37% Increase in Online Engagement
- 2.7% Increase in Market Share