KeyBank, a leader in community-driven economic initiatives, is dedicated to fostering economic growth and prosperity. Through its Business Boost & Build Program, powered by JumpStart, KeyBank collaborates with respected community organizations to empower small businesses—especially those led by women and minorities. The program focuses on supporting startups, equipping entrepreneurs with the tools needed for success, and preparing the workforce to meet the needs of these growing businesses.
Challenge
KeyBank sought to extend its impact by raising awareness about the Business Boost & Build Program in Ohio and Upstate New York. Specifically, they wanted to:
- Engage MWBE (Minority/Women-Owned Business Enterprises) and minority-owned businesses.
- Amplify community awareness of their mission and success stories to inspire future participants.
- Leverage storytelling to showcase the program’s tangible impact within local communities.
With a robust vision but a need for an engaging strategy to connect with their target audience, KeyBank turned to Phu Concepts to create a compelling campaign that aligned with their goals.
Our Approach
Phu Concepts developed a strategic plan to bridge the gap between KeyBank and its target audience using video storytelling and targeted promotional efforts.
- Understanding the Audience:
- We conducted a deep dive into the needs and challenges faced by MWBEs and minority entrepreneurs to create messaging that resonated authentically.
- Storytelling Through Video:
- Produced a high-quality, narrative-driven promotional video that highlighted the success stories from the JumpStart partnership and the transformational impact on local businesses.
- Incorporated interviews with program beneficiaries to humanize the initiative and showcase real-world results.
Our Approach
- Amplifying Reach Through Social Media:
- Crafted a social media campaign leveraging the promotional video to maximize visibility.
- Designed the campaign to generate engagement, build excitement, and drive participation for future events.
- Community Alignment:
- Worked closely with KeyBank and JumpStart to ensure that messaging reflected their shared mission of empowering underserved communities.
Results
- Increased Awareness:The campaign significantly boosted awareness of the KeyBank Business Boost & Build Program among MWBEs and minority-owned businesses.
- Enhanced Social Engagement:The promotional video garnered high levels of engagement across social media platforms, increasing event registrations and community interest.
- Strengthened Brand Positioning:By highlighting the program’s community impact, the campaign positioned KeyBank as a leader in economic empowerment and responsible citizenship.
- Event Success:The awareness campaign laid the groundwork for increased attendance and participation at subsequent events.
Conclusion
Phu Concepts’ partnership with KeyBank Business Boost & Build Program successfully demonstrated the power of strategic storytelling and impactful video production in driving community engagement. By focusing on the authentic stories of the people and businesses benefiting from the program, we helped amplify KeyBank’s message of empowerment and positioned them as a key player in supporting economic growth and diversity in Ohio and Upstate New York.