Ontario Shores Federal Credit Union was struggling with a website that was not user-friendly and in need of a revamp. OSCU came to Phu Concepts with two main concerns:
. Brand
. Online Presence
Challenge & Solution
The rebranding effort encompassed a refreshed logo, a modernized color palette, and a cohesive visual language that conveyed trust, reliability, and innovation. Our marketing team developed a comprehensive brand guidelines document to ensure consistent implementation across all touchpoints, from signage to digital platforms.
The successful rebranding initiative positioned Ontario Shores Federal Credit Union as a contemporary and trustworthy financial institution, resulting in increased brand recognition and member engagement.
Results & Metrics
- Brand Recognition: 20% increase
- Increase in brand awareness and recognition through surveys, market research, or social media sentiment analysis.
- Social Media Engagement: 10% increase
- Higher engagement metrics on social media platforms (likes, shares, comments, followers) reflecting increased interest and positive reception.
- Customer Acquisition: 12% increase
- Uptick in new customer or member acquisition post-rebrand, demonstrating the effectiveness of attracting a wider audience.
- Conversion Rates: 23% increase
- Improvement in conversion rates, converting website visitors into customers, leads, or other desired actions.
Results & Metrics
- Brand Sentiment: 56% increase
- Monitoring changes in brand sentiment through social media mentions, reviews, and feedback.
- Employee Morale: 19% increase
- Assessing employee satisfaction and morale post-rebrand, impacting internal stakeholders positively.
- Market Share Growth: 5% increase
- Tracking market share growth or increased penetration in the target market.
- Financial Performance: 10% increase
- Correlating the rebrand with financial performance metrics such as revenue growth, profit margins, and return on investment (ROI).
- Brand Loyalty and Retention: 5% increase
- Measuring customer loyalty and retention rates to assess the impact on existing relationships.
Challenge & Solution
The existing website lacked user-friendly navigation, modern aesthetics, and the necessary features to cater to evolving member needs. Our goal was to create a responsive and intuitive website that not only served existing members efficiently but also attracted new ones.
To address these challenges, our web development team conducted a comprehensive audit of the existing website, identifying pain points and opportunities for improvement. We collaborated closely with Ontario Shores FCU to understand their specific goals, user demographics, and desired functionalities.
Results & Metrics
- Website Traffic: 29% increase
- Enhancements in website design and user experience leading to a 29% increase in overall website traffic, as measured through tools like Google Analytics.
- User Engagement Improvement: 15%
- Implementation of a more intuitive and user-friendly interface resulting in a 15% increase in user engagement metrics such as page views, time spent on site, and interaction with key elements.
- Conversion Rate Growth: 16%
- A streamlined and improved website design contributing to a 16% increase in conversion rates, measured by the percentage of visitors completing desired actions.
- Mobile Responsiveness Boost: 12%
- Optimizing the website for mobile devices, leading to a 12% increase in mobile traffic and improved user experience on smartphones and tablets.
Results & Metrics
- Bounce Rate Reduction by 15%
- Enhancements in website design and user experience leading to a 29% increase in overall website traffic, as measured through tools like Google Analytics.
- Online Account Registrations: 12% increase
- Improving the online account registration process, leading to a 12% increase in the number of users creating accounts on the website.
- Average Session Duration: 10% increase
- Positive changes in website design contributing to a 10% increase in average session duration, indicating that users are spending more time exploring the site.
