FINGERLAKES
Discover how the Finger Lakes Choral Festival boosted event promotion and singer recruitment with strategic online campaigns. See how expert collaboration created visually appealing graphics and compelling messaging, driving increased interest and participation in their choral community.
Goal:
The Finger Lakes Choral Festival set out with two primary objectives. Firstly, they aimed to share information and raise awareness about their upcoming event, inviting individuals to experience the beauty of choral music in the picturesque Rochester area. Secondly, the festival sought to recruit new singers to join their ensemble, enriching their musical community and ensuring the continued success and vibrancy of their performances. Through these goals, the festival aimed to foster a greater appreciation for choral music while expanding their roster of talented performers.
Problem:
The festival faced the challenge of lacking captivating graphics to draw potential attendees and recruit singers. Additionally, they needed to develop an online campaign to promote both the event and their recruitment efforts.
Challenge:
Limited graphic and technical skills posed a challenge for the festival’s team in creating visually appealing promotional materials. They lacked the expertise to implement an effective online campaign to reach their target audience.
Solution:
The festival enlisted our expertise to create captivating graphics and strategically place compelling copy. We ensured a proper balance of text and imagery to adhere to social media guidelines and crafted wording to resonate with the target audience. By conducting market research and employing A/B testing, we implemented effective strategies to run a successful campaign.
Results:
The collaborative efforts resulted in a successful campaign that generated increased interest in the event and successfully recruited new singers. The visually appealing graphics and targeted messaging effectively engaged potential attendees and participants, contributing to the overall success of the Finger Lakes Choral Festival.
