As a business owner, you know that social media is a powerful tool to reach new customers and grow your business. But which social media tools should you be using? In this blog post, we will discuss the best social media tools for growing your multicultural business. We will talk about tools like Hootsuite, Planable, SendGrid, Later, and more. Each of these tools has unique features that can help you reach new customers and grow your business!
Social Media Tools for Scheduling
To quote the lead character of the popular Netflix show Inventing Anna, “I’ve got no time for this!” – is exactly what social media publishing and scheduling tools can help you with. They give you your time back and let you load your content weeks and even months in advance. They are pretty reliable in general, and you can count on them to deliver your posts.
Even though Social Media, and in turn, Social Media Managers, never sleep, these tools give you the freedom not to babysit all your accounts all the time. This is very useful if you are working with clients in different time zones all over the world.
If you’re not familiar with the topic and are looking for a way to manage all your posts, the most popular tools for social media publishing and scheduling are Hootsuite, SproutSocial, Buffer, and SocialPilot.
Hootsuite Social Scheduling Tool
Hootsuite is a social media management platform that gives you the ability to track all of your social media channels in one place. With Hootsuite you can see what customers are saying about your brand. Respond to comments, and track your social media analytics with ease.
Best for: businesses that want an all-in-one solution for managing their social media presence.
Pricing: plans start at $19/month.
SproutSocial
SproutSocial is another social media management platform that gives businesses the ability to track their social media channels, respond to comments and measure their social media analytics.
Best for: businesses that want an all-in-one solution for managing their social media presence. Great for performing social media listening, and managing reviews.
Pricing: plans start at $99/month.
Buffer Social Media Tool
Buffer is a social media management platform that gives businesses the ability to schedule their social media posts. With Buffer, you can connect all of your social media accounts and post content to them at the best times for engagement. Buffer has an enhanced social media calendar that provides you with much better visibility of your content schedule, enabling you to have increased control over your posts.
Best for: businesses that want to schedule their social media content in advance.
Pricing: Paid plans start at $5/month/channel, with a free plan available.
Social Pilot Post Scheduler
SocialPilot is a social media management platform that gives businesses the ability to post their content to multiple social media channels with one click. With SocialPilot, you can use an upload function and load 500 posts and schedule them in bulk. Social Pilot also offers a white label solution so you can brand the dashboards and analytics reports.
Best for: businesses that want to bulk-upload their content to multiple social media channels at once.
Pricing: plans start at $35/month.
Social Media Creation Tools
Scheduling is the easy part, but what about the creative direction? There are a lot of tools out there that are easy to use, and the end result is still nothing less than amazing. Videos, pictures, stories, gifs – you can create them all with these tools.
Canva Design & Social Media Tool
There probably isn’t a person in the world who doesn’t know what Canva is. Where agencies had to rely on graphic designers to perform tasks like creating social media posts, now you have Canva experts and countless tutorials on how to use it to your business’s advantage.
Canva is a drag and drop tool that lets you compose your images like a symphony. You can choose from many preset image sizes ready for social media publishing. Canva comes with plenty of royalty-free and premium images included in the pro package that can work well for all sorts of multicultural marketing campaigns and multicultural image creation.
Canva has become an integral part of social media management so much that people advertise jobs looking for Canva experts and create countless hours of video tutorials with super cool hacks in Canva you didn’t know. The thing with Canva is that anybody can explore a passion for design.
Crello – Now Vista Create
Similar to Canva, former Crello, now Vista Create, is a cool drag and drop tool that comes with thousands of free design templates you can select and modify for your needs. Not only that, but you can also create animations and select music tracts. There is a free limited plan and a premium one that’s only $10 per month.
CapCut Video Editing Tool
Straight from TikTok creators comes a video editing app that’s very intuitive to use directly on your phone. Like TikTok, CapCut comes with a bunch of music tracks you can use for your videos, as well as some “magic” effects. Oh, it’s also free to use. Neat!
Audience Analysis
The best way to avoid making multicultural blunders is by assessing the audience’s mood and making sure they are engaged with your brand. When in doubt, you can turn to tools that can help you with audience segmentation and their direct answers to all your questions.
Quora
If you have a question, turn to Quora. With more than 300 million active users per month and more than 35% of that audience being American, it’s a valuable tool that can let you into the minds of people you want to engage with. Forums like Quora can help you learn about new and persistent pain points your multicultural audience faces.
Reddit Forum
While people on Quora don’t have to be anonymous, Reddit users usually prefer to remain anonymous. As a business owner, anonymity might suit you when performing market research and audience segmentation. Reddit is also very frequented and has a lot of monthly users – topping more than 330 million. And here’s a fun fact: There were 1.6 billion visits to Reddit between February 2018 to March 2019.
Typeform Tool
Ask ALL the questions you want, make it into a quiz, or get deep and personal with your multicultural audience. There’s no better way to learn about your consumers and perform market research than to ask them directly! This is where Typeform comes in. If you keep your surveys short and sweet, a lot of people will flock to your aid, as the official statistics claim that Typeforms have an average completion rate of 57%!
Research and Reporting Social Media Tools
How does one conduct hashtag research? You can always opt for using native apps and search the hashtags you think are relevant to your multicultural campaigns and business, or you can use some help from a hashtag research tool. You can test-drive BrandMentions and see how your hashtags perform, or you can try Hashtagify for Twitter hashtag analysis.
Looking for the Best Social Media Reporting Tools?
Watagraph is one of the best marketing reporting tools you can use to understand your business and what channels are performing the best. Many multicultural marketing agencies are using it to report their success and endeavors for their clients’ campaigns. Building and automating a report takes less than 15 minutes, and then you can just spend time analyzing instead of digging for data.
Additional Tools – Grammarly
Don’t you just hate it when you spend hours contemplating a post, copy, and design, only to see the spelling error once it’s published? If you want to make sure that all you write is on point and grammatically correct, you can use Grammarly. There’s an add-on that helps you correct mistakes as you write, or you can just upload the content to their website and let Grammarly run its course.
PS Grammarly Website is more reliable since the add-on is still in Beta.
Let’s Sum It Up
Whatever you want to do these days, there’s probably a tool that can help you do it faster and better, so the real issue is – out of so many social media tools, which ones do you need to grow your business? Hopefully, you’ve got your answer now.
If you have a multicultural business or are looking to add more revenue streams and pay homage to the multicultural community by running diverse marketing campaigns, don’t hesitate to get in touch with us. Phu Concepts will gladly help scale your business and run multicultural social media campaigns for you.
