STEP 1. Use Cultural Diversity to bolster Marketing Creativity and Innovative Solutions from within!
The First Step is crucial. If you want to fully understand Minority and Multicultural Audiences, you MUST embrace diversity!
In essence, we must evolve to meet the conditions of the new marketing environment. So, start by hiring diverse marketing specialists. Additionally, look for multilingual individuals, and people from various national backgrounds!
The Positive Effects of Cultural Richness on the Diversity Marketing Agency
There is a plethora of papers pointing to the Positive Implications of having Cultural Diversity in your Marketing Agency.
A short list of benefits of Cultural Diversity for you Marketing Agency include:
- Broadening Perspectives of Your Team
- Increased Special Insights into Minority Consumer Behavior
- Increased Market Share in Small Multicultural Marketing Niche
- Uniqueness in Product Delivery – Differentiation from Competition
- Increasing the slope of the Learning Curve of your employees
Check out the Ultimate Strategy Formula for Multicultural Marketing:
The Nimbleness and Open-mindedness of Cultural Diversity
Clearly, Cultural Diversity aids your Marketing Agency to become open-minded. It is the prerogative of Flexible and Diverse Teams. Not only that, but such nimbleness allows the teams to master PROBLEM-SOLVING.
Therefore, when in crises, you can always count on Cultural Diversity to turn the misfortune into a Blessing.
It should be noted that Diversity Marketing Agencies are Anti-fragile.
The Dangerously Growing Racism and Social Polarity
Indeed the majority of Executives tend to stay away from “Race” Topics. Even though, it is clear that they have many issues in their companies.
So, how do we deal with the growing racism?
Well, we can start by addressing the problem and discussing it. Also, we need to bring everyone to the roundtable and get it all out.
Additionally, we all know this problem is REAL. It won’t go away, unless we do something.
STEP 2. Understand the Dynamics Of Market Diversity in your respective industry
Not all industries operate under the same rules. Neither do all multicultural consumers behave the same. Especially, in the USA. Obviously, you need to do a THOROUGH RESEARCH of Your Target Market in the Multicultural and Diversity Arena.
So, Wanna read more articles about Multicultural Marketing. Click the button below:
Choose a Niche to double down the efforts of your Diversity Marketing Agency
One easy way to get you going is Choosing a Niche inside the Market You are Competing In.
Unlike normal marketing agencies, you need to Niche into what you actually understand rather than doing a Profit-Loss Analysis.
Furthermore, Your Targeting Strategy must revolve around Your Internal Capacities. Then you may consider Factors such as: Purchasing power, Income and Market Size.
This step is counter-intuitive because we must focus on what we understand – and that may turn out to be a very small chunk of the total market. Nevertheless, by focusing on multiple Niches that you can quickly dominate, you are setting yourself for a great success story!
STEP 3. Create a Culture of Diversity within you Marketing Agency in a TOP-DOWN FASHION
OK, I’ve heard the counter-argument way too many times to let it just slip by… So, Each time a company hires an executive who is a ‘person of color’ or a minority representative, ALWAYS SOMEONE COMPLAINS:
“Why Don’t You Just Hire Based on Competence Rather Than Race, or Gender?”
– A Racist and Sexist Person in Making
To answer this impolitic question:
- You need a Diverse Group of Leaders who are capable of Speaking to Larger Sets of Population.
- Executives need to be Diverse so to Make Better Decisions (especially in times of Crises)
- Fresh People = Fresh Ideas and New Business Possibilities
- Breaking the Rigid Paths that will ultimately make the organization too fragile
- Attracting New Followers and Improving Brand Image
To Learn more about Diversity Marketing. Click the Button below:
Understand Your Niche Target and Customer by bringing in your customers as Contractors and Employees
Another way to quickly assimilate in the Multicultural Arena is by bringing in the Customer.
Also, you don’t really need to invite customer and make them your employees. No, instead, you can arrange contracts with Brand Ambassadors. Or, you can hire MicroInfluencers to do the bidding for you.
Last but not least, What matters here is that you bring powerful individuals directly from the Market Pool into your organization. In other words, you need an INSIDER.
1. Use Cultural Diversity to bolster Marketing Creativity and Innovative Solutions from within!
2. Understand the Dynamics Of Market Diversity in your respective industry
3. Create a Culture of Diversity within you Marketing Agency in a TOP-DOWN FASHION
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