7 Reasons Why Your Nonprofit NEEDS Social Media Marketing

7 Reasons Why Your Nonprofit NEEDS Social Media Marketing

When it comes to successfully driving community involvement in a nonprofit’s mission, the use of social media seems to be an afterthought to many organizations. The truth is, social media marketing is one of the most underused and cost-effective resources in expanding your brand’s reach.

From advertising and fundraising, to educating donors and volunteer recruitment; here are 7 reasons why your nonprofit should be using social media marketing as part of it’s daily routine.

1. Time-Sensitive

Social media channels are global hubs for transferring information in real time; especially to a wide audience. Where email marketing used to reign supreme, social media is now taking over. Now, your message is not only seen, but it can’t be deleted and can easily be shared within seconds!

Take it a step further and post your message to a channel that’s most popular with your audience when they will most likely be active.

Social Media Management Tools

Invest in a tool like Facebook Analytics, Hootsuite, or analytics features embedded within other social media channels, to keep up with the success of your posts.

2. Budget-Friendly

We all know marketing budgets for nonprofit organizations aren’t the largest, but it costs $0.00 to use social media. You can create a profile and post content for free on almost all major social channels.

Organic vs. Paid Social Media

Beyond that, you wouldn’t have to spend much even if you did decide to use a paid ad. It’s actually recommended that you start with a small budget to see what ad strategies are the most effective and increase as you see fit.

3. Increase Brand Awareness

One of the oldest and most used forms of advertising is word of mouth recommendations. In fact, according to the most recent data in social media use, of the 7.75 billion total world population, 3.80 billion use social media.

That’s 49% of the population!

Social Media Profiles

As a result, having a presence on social media allows you to connect with your supporters, donors, and volunteers directly.

4. Increase Reach

Indeed gone are the days of having to physically leave your house to talk to other people. In this age of technology, having access to others is as simple as turning on your phone!

Particularly Social Media, which allows you to connect with potential supporters far beyond your physical reach and build an extended community subsequently.

5. Easily Engage with Supporters

What is the story behind your organization’s mission?

What inspires your company to do the work that it does?

As a rule, the story is important to your supporters and potential donors. Therefore, using social media to meet them where they’re at and sharing it helps convey the story behind your work!

In essence, your presence on social media allows your supporters to form a connection with your organization, which leads to increased brand loyalty.

6. Venue For Fundraising

Generally, share your latest fundraising campaign with millions of supporters with just a few strokes of your keyboard. Or better yet, allow donors to send their contributions online.

The latter increases your overall donations and, even if they can’t donate, users can easily share the cause to increase awareness due to your engagement with them!

Useful Tools for Fundraising

In order to maximally utilize social media, check out Causes.com to integrate your company’s fundraising efforts with your social media!

7. Get to Know Your Audience

Social Media Listening

First of all, Social media monitoring allows Social Listening. A process of knowing what’s being said about your business and the general sentiment, thereof.

Furthermore, keeping track of your brand mentions, relevant related topics, trending hashtags, and your partners can all help identify new ways to create interesting content.

Knowing what’s important to your target audience can help you understand the best ways to reach them.

In the same way, spending a little time and effort on your social media strategy and engagement can really pay off in the long run.

Share your organization’s story, make money, and gain supporters and volunteers. All in one place, all for an affordable price, of course.

Social Media Experts

In case your are looking for professionals to manage your social media pages for a low price, check out our services to see how Phu Concepts, Inc. can help you!